Jersey’s official visitor guide.

In 2017, Factory transformed Jersey’s official tourist publication into a handy pocket guide to the island, with a strong positive reception from clients, locals and visitors alike. Research has shown that our new quarterly editions in the improved convenient format are the best guide in which to communicate your messages to Jersey’s visitors.


The best content, the best distribution.

With a focus on combining profiles of local people, clearly designed and laid out events listings and editorial sections for the key areas required by visitors, What’s On offers more than any other guide to Jersey. Overseen by Visit Jersey, the publication enjoys unrivalled distribution and usage. 2017 saw over 200,000 editions fly out of our exclusive distribution stands at the airport and harbours and from the shelves of accommodation providers throughout our distro network.

It has maps too!

With listings in all categories, relevant features, ‘picks of six’ to check out and our handy fold out maps of For 2019 we’re working on feedback and will be further adapting the guide to offer even more content to help tell our clients’ stories.

By combining essential content and event listings with engaging features and a map, we’ve developed the former A5 publication into a best in class title pocket guide. Published 4 times a year with a new focus on the seasons and quarterly campaigns, What’s On’s high print run and wide distribution is now combined with a new focus on an editorial, curated approach.

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The only guide you need.

Independent research conducted for Visit Jersey in 2017 showed What’s On to be the most used and useful guide to Jersey. The number of visitors quoting What’s On as the guide they used compared to other publications speaks for itself. With a ratecard that is similar to titles with only one annual edition, it is effective AND cost effective.