The Most Picked Up Guide.

Independent research conducted for Visit Jersey showed the official What’s On to be the most used and useful guide to Jersey.

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The Official Visit Jersey Tourist Guide

A guide that visitors really use.

Jersey’s official tourist publication is a handy pocket guide to the island, picked up more than any other. Research has shown that our new quarterly editions in the improved convenient format are the best guide in which to communicate your messages to Jersey’s visitors.

The best content, the best distribution.

With a focus on combining profiles of local people, clearly designed and laid out events listings and editorial sections for the key areas required by visitors, VisitorGuide offers more than any other guide to Jersey. Overseen by Visit Jersey, the publication enjoys unrivalled distribution and usage. We distribute  from our exclusive distribution stands at the airport and harbours.

It has maps too!

With listings in all categories, relevant features, top tens to check out and our handy fold out maps of the island and St Helier, it’s the most rounded and best read of any local guide. Each year we work on feedback and will be further adapting the guide to offer even more content to help tell our clients’ stories. If you’d like to talk to the Jersey visitor, get in touch.

Research results

VisitorGuide came out top as the best guidebook for Jersey in independent research, commissioned by Visit Jersey. Its usage was three times that of any other title with a 99% approval rating for meeting people’s needs and ease of use.


Percentage of people that found what's on both easy to use and best fit for purpose.

Download media pack

Get included in the island’s official tourist guide. Download the media pack below.